CRM stands for “Customer Relationship Management” and as the name suggests, it refers to the tools, techniques, and technologies used by organizations for managing, acquiring and retaining customers. CRM systems help in the integration of your sales, marketing, and customer support activities that are required to streamline your business process, policy, and customers in one platform.

Customer Relationship Management allows you to concentrate on your company’s relationships with individual people – whether those are customers or colleagues. CRM not just helps with the growth of sales. There are a lot of ways a CRM can be used and not just as a sales and marketing tool resulting in the biggest gains in productivity. It is recommended that CRM systems must be embedded from HR to customer services and supply-chain management. You will get a clear overview of your customers by using customer relationship management systems. CRM enables you to see everything in one place — an easy to use, customizable dashboard that retrieves data like customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.

Benefits of CRM

• Helps in maintaining a centralized database.
• Manual work like data entry can be automated.
• Get customer follow-up reminders.
• Manage contact details of your prospects.
• Segment customers.
• Make administrative tasks efficient
• Manage all communication and interactions with old customers and potential customers
• Create sales reports.
• Enables you to scale your sales processes with time.
• Ensure team communication is facilitated.